Guojiao 1573: what it is, origin and buy
1. What is Guojiao 1573?
Guojiao 1573 is a specially made commemorative baijiu product in honor of 1573 national treasure wineries which is included in the UN preliminary list as the tangible cultural heritage of the world and the traditional craft of Luzhou LaoJiao brewing as the intangible heritage of the world;
It is the highest level for the protection of Chinese cultural heritage; And it is also the best representative of Chinese traditional culture and crafts that have been passed down for centuries.
Luzhou Laojiao traditional brewing technique has selected as the first batch of national intangible cultural heritage. National Cellar 1573 Classic is the first Chinese liquor awarded the double national cultural heritage treasures of high-end products, the standard boutique to appreciate Chinese liquor, and is the only strong organic aroma liquor.
This premium baijiu is made in the traditional way, by fermenting sorghum in a pit in the ground (the oldest pits in Luzhou Laojiao date back to 1573).
2. Origin
The distillery dates back to 1573, in the Ming Dynasty, and is the world's oldest continuously producing baijiu distillery. It was listed on the first "national intangible cultural heritage list" in 2006. The company produces a Baijiu brand called Guojiao 1573 (国窖 1573, 'National Cellar 1573'), commemorating its founding year.
Luzhou Laojiao was reportedly the favorite liquor of China's paramount leader Deng Xiaoping.
The company began international operations in 2012, initially concentrating on the Asia-Pacific market, but expanded to Africa during 2016-17. In 2018 it was estimated to be worth nearly CN¥100 billion (US$15.75 billion).
In 2019, Luzhou Laojiao became an Associate Sponsor of the Australian Open Tennis Tournament for five years, making it the largest Chinese sponsor in the history of the Australian Open. Court 2 at the tournament's Melbourne Park venue was named the "1573 Arena", after the company's Guojiao 1573 brand, beginning with the 2019 Australian Open.
3. Advantages of the core
tangible and cultural heritage
The 1573 National Treasure Cellar Pond, which was founded in AD 1573, was a "living cultural relic." Since his grain and wine establishment, he has never interrupted wine production.
The cellar's mud microorganisms have been domesticated and enriched, forming an enormous microbial system. In December 1996, the State Group of State Promulgated and approved by the National Cultural Relics Protection Unit of Guobao Cultural Relics.
In 2006 and 2012, it was shortlisted "Chinese World Cultural Heritage Preparation List" twice in a row. In March 2013, the State Council issued the "notice on approval and announced the seventh batch of national cultural relics protection units", and the list of seventh batches of national cultural relics protection units was approved. Units for the protection of cultural relics.
intangible cultural heritage
Luzhou Laojiao's traditional wine-making skills began in the Qin and Han dynasties. It created, established, and matured through the three dynasties of the Yuan, Ming, and Qing dynasties.
In May 2006, as a representative of a strong white wine, it was selected as the first batch of the National Intangible Cultural Heritage List of Representatives, and the "National Treasure Winery Pond Group 1573 was also known as the double treasure National Cultural Heritage of Luzhou LaoJiao.
4.Taste
a floral nose with honey, pine resin and grilled pineapple. A velvety mouthfeel with an explosion of fruit and a raisin-like finish reminiscent of the best grappa. Serve Chilled: Guojiao 1573 test served chilled at 12°C, allows fragrance and smoothness to converge to deliver an enhanced aroma.
Chinese Baijiu is traditionally served neat and at room temperature. One drinks it at meals in the company of others, usually through a series of communal toasts followed by shots from diminutive glasses.
5. Characteristics
Luzhou LaoJiao is a complex and premium class of the "strong scent" (nóngxiāng) class. It is a strongly alcoholic (over 50% alcohol) clear liquid with a sharp aroma of fermented peaches. It is fermented in old cellars (fermentation), the walls of which are coated with a unique clay composition that gives the spirit its aroma and palate.
Luzhou has a mild climate with temperature extremes from -1 to +40 °C, and annual rainfall from 750 to 1615 mm. This climate is ideal for the local quality of soft grains and microbial groups. Yangtze River water, after treatment by the water plant, is rich in calcium, magnesium and other trace elements. The quality of the water is weakly acidic, with adequate hardness.
6. Buy
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